Landscape Architecture Magazine

Forms + Surfaces became our first Advertising Hall of Fame inductee.

Each year at ASLA’s Annual Meeting and EXPO, I have the pleasure of presenting the Landscape Architecture Magazine Advertising Awards, aka the Lammys, organized by our publisher, Ann Looper, Honorary ASLA. These awards began in 2008 to recognize excellence in graphics, messages, and persuasiveness among our advertisers. The winners are selected by a jury of landscape architects who specify products frequently and would be part of the advertisers’ likely target audience–the jury members represent various parts of the country and types of practices. This year, the jury members were Lewis E. Aqüi, ASLA, of Bell + Aqui Landscape Architecture in Miami; John S. Loomis, ASLA, of SWA Group in Sausalito, California; Jennifer Brooks, ASLA, of Nelson Byrd Woltz Landscape Architects in New York City; Keith P. LeBlanc, FASLA, of Keith LeBlanc Landscape Architecture in Boston; Emmeline E. Morris, ASLA, of the Jaeger Company in Athens, Georgia; and Mario Nievera, ASLA, of Nievera Williams Design, Inc., in Palm Beach, Florida.

It’s a big job! The jury reviewed more than 300 ads that ran a full page or larger in LAM since October 2011. In each category, they pick three winners. The winners for Best Graphic Quality were FermobUSA, Acker-Stone, and Landscape Forms. The winners for Best Message were FLEX-Drain, Diamond Spas, and Ironsmith. The winners for Most Persuasive Ad were Spohn Ranch, Situ Urban Elements, and Zinco USA.

Two special awards were also given. The Advertisement of the Year Award goes to the ad that ranked highest in all three categories: Maglin Site Furniture took home that award.

And this year, a new honor, the Advertising Hall of Fame, debuted to recognize advertisers whose ads consistently excel year to year. Our first Hall of Fame inductee is Forms + Surfaces.

Congratulations to all the winners! And a special thanks to our jury for their time and effort in making another great round of awards possible.