Posts Tagged ‘Connecticut’


Picture: dwg. founder Daniel Woodroffe, ASLA, (right) and Jacob Walker in dwg.’s Austin, Texas, studio.

From the April 2016 issue of Landscape Architecture Magazine.

Design firms come in all sizes—though a large design firm of, say, 400 people is peanuts in many other businesses. At any rate, the size of a firm is not incidental. It tends to reflect the principal’s business philosophy. Many principals wish to stay tiny for a reason, to keep projects and relationships intimate and keep their own stamp on everything possible. Among those who grow to juggle multiple major projects at a time, a magic number often comes up—35 employees, or 40. It may be a matter of available space in the office. More often, a target number is seen as a threshold of quality, the point beyond which an office focused on design might shift focus to its management culture, which can take on a life of its own. We interviewed four principals at firms of various sizes to find out why they choose to be the size they are.


Austin, Texas
Established: 2010
Current Size: 18
Daniel Woodroffe, ASLA, president and founder

What’s the largest the firm has been?

Woodroffe: Eighteen. We’ve had about a 10 percent growth each year, year on year. It’s been very (more…)

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In December’s  LAM, Fred Bernstein reports on Daniel Biederman’s quest for the perfect park, and it’s not for slouches. Jonathan Lerner writes about the simple beauty of the Cedar Creek Residence by Hocker Design Group, winner of the 2015 ASLA Professional Award of Excellence in Residential Design. William Saunders takes in OLIN’s rewilding of Mill River in the heart of Stamford, Connecticut.

In Interview, Kurt Fristrup, a senior scientist for the National Park Service’s Natural Sounds and Night Skies Division, discusses newly released “sound maps” of the United States; what virtual reality could mean for landscape architecture in Tech; and in Ecology, Norman DeFraeye, the supervisor for Toronto’s ravine and natural feature protection, walks a tough line for nature restoration in the middle of an urban center. And don’t miss our regular Now, Species, Goods, and Books columns.

You can read the full table of contents for December 2015 or pick up a free digital issue of the December LAM here and share it with your clients, colleagues, and friends. As always, you can buy this issue of Landscape Architecture Magazine at more than 200 bookstores, including many university stores and independents, as well as at Barnes & Noble. You can also buy single digital issues for only $5.25 at Zinio or order single copies of the print issue from ASLA. Annual subscriptions for LAM are a thrifty $59 for print and $44.25 for digital. Our subscription page has more information on subscription options.

Keep an eye out here on the blog, on the LAM Facebook page, and on our Twitter feed (@landarchmag), as we’ll be ungating December articles as the month rolls out.

Credits: “Pardon His Progress,” Patrick Pantano; “The Serenity of Straight Lines,” Robert Yu; “Change the Channel,” © OLIN/Sahar Coston-Hardy; “Field Recordings,” National Park Service; “Get Real,” Dan Neubauer; “The Ravine Keeper,” DTAH.

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