Posts Tagged ‘Greenwich’

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Picture: dwg. founder Daniel Woodroffe, ASLA, (right) and Jacob Walker in dwg.’s Austin, Texas, studio.

From the April 2016 issue of Landscape Architecture Magazine.

Design firms come in all sizes—though a large design firm of, say, 400 people is peanuts in many other businesses. At any rate, the size of a firm is not incidental. It tends to reflect the principal’s business philosophy. Many principals wish to stay tiny for a reason, to keep projects and relationships intimate and keep their own stamp on everything possible. Among those who grow to juggle multiple major projects at a time, a magic number often comes up—35 employees, or 40. It may be a matter of available space in the office. More often, a target number is seen as a threshold of quality, the point beyond which an office focused on design might shift focus to its management culture, which can take on a life of its own. We interviewed four principals at firms of various sizes to find out why they choose to be the size they are.

dwg.

Austin, Texas
Established: 2010
Current Size: 18
Daniel Woodroffe, ASLA, president and founder

What’s the largest the firm has been?

Woodroffe: Eighteen. We’ve had about a 10 percent growth each year, year on year. It’s been very (more…)

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