BY WENDY GILMARTIN
Necessary lessons in rebranding your business.
FROM THE OCTOBER 2018 ISSUE OF LANDSCAPE ARCHITECTURE MAGAZINE.
Rebranding a business can be a big undertaking for firms of any size, and the structure of a rebranding endeavor can take many forms, such as a thorough graphic design revamp of logos and a website or a completely new name, location, or ownership model. But what does it take to re-envision one’s own practice? What kinds of questions should firms be asking of themselves and their marketing departments, and how does a small-scale rebrand differ from a full-scale overhaul? LAM talked to three firms about their approaches to rebranding and what they’ve learned. Interviews have been edited and condensed. (more…)
