Posts Tagged ‘size’

WHAT’S IN A NATIVAR?

BY CAROL BECKER

And what isn’t? Designers and pollinators are finding out.

FROM THE JULY 2019 ISSUE OF LANDSCAPE ARCHITECTURE MAGAZINE.

 

Common buttonbush (Cephalanthus occidentalis) is a medium-sized shrub that is appealing in sunny areas of the landscape because of its glossy green leaves; unusual fragrant, round, spiky flowers; and rust-red fall color. It’s especially useful in wet areas and rain gardens where it absorbs excess water and even tolerates standing water. Hummingbirds and butterflies favor the plant for its nectar, and 24 species of birds seek it out for its small, round nuts that persist into winter. This native of the Midwest and East Coast is easily grown and little bothered by pests in the garden. Yet it is not commonly used in built landscapes. Although everything else about this shrub is right, its growth pattern and size are not. The straight species can be quite large at 12 feet high or more, and it has an annoying habit of sending branches in all directions, so it looks willy-nilly rather quickly if it’s not pruned regularly and often.

But here come Sputnik, Sugar Shack, and Fiber Optics, cultivars of buttonbush that represent a tamed C. occidentalis. Cultivars are plants produced by selective breeding or vegetative propagation to achieve better traits for the landscape. Fiber Optics is a species mutation discovered by an inventory employee in the bare-root fields of Bailey Nurseries, says the company’s public relations and communications specialist, Ryan McEnaney. Bailey trialed the plant, a process that takes several years, and brought it to market in 2017. It has a reliably smaller size at five to six feet high and a branching habit that keeps it compact and rounded, while retaining all the desired features of the straight species.

The Fiber Optics buttonbush is what is known as a nativar. The term is not scientific but has value to the industry in (more…)

Read Full Post »

xx

Picture: dwg. founder Daniel Woodroffe, ASLA, (right) and Jacob Walker in dwg.’s Austin, Texas, studio.

From the April 2016 issue of Landscape Architecture Magazine.

Design firms come in all sizes—though a large design firm of, say, 400 people is peanuts in many other businesses. At any rate, the size of a firm is not incidental. It tends to reflect the principal’s business philosophy. Many principals wish to stay tiny for a reason, to keep projects and relationships intimate and keep their own stamp on everything possible. Among those who grow to juggle multiple major projects at a time, a magic number often comes up—35 employees, or 40. It may be a matter of available space in the office. More often, a target number is seen as a threshold of quality, the point beyond which an office focused on design might shift focus to its management culture, which can take on a life of its own. We interviewed four principals at firms of various sizes to find out why they choose to be the size they are.

dwg.

Austin, Texas
Established: 2010
Current Size: 18
Daniel Woodroffe, ASLA, president and founder

What’s the largest the firm has been?

Woodroffe: Eighteen. We’ve had about a 10 percent growth each year, year on year. It’s been very (more…)

Read Full Post »

%d bloggers like this: