Posts Tagged ‘supergraphics’

BY SARAH COWLES

Designers find new ways to tell communities about climate change.

FROM THE DECEMBER 2018 ISSUE OF LANDSCAPE ARCHITECTURE MAGAZINE.

 

In the early 1920s, leaders of the Soviet Union had a communication problem: how to relay the abstract and complex communist ideology and economy to their scattered constituents across several nations, languages, and varying literacy levels. Enter the agit-train, a multimedia spectacle covered with constructivist supergraphics that drew crowds at every stop. The agit-trains carried agitprop (agitation propaganda) acting troupes, movie theaters, printing presses, pamphlets, and posters.

Today, leaders of coastal cities are facing an urgent communication issue: how to draw public attention to the looming threats of climate change and sea-level rise. Last winter, 10 teams in the San Francisco Bay area were selected to participate in the Resilient by Design Bay Area Challenge, “a yearlong collaborative design challenge bringing together local residents, public officials, and local, national, and international experts to develop innovative, community-based solutions that will strengthen our region’s resilience to sea-level rise, severe storms, flooding, and earthquakes.” Resilient by Design, funded by the Rockefeller Foundation, built on the success of the Rebuild by Design initiative, which focused on the post-Hurricane Sandy landscape of New York and New Jersey. Each team was assigned to a swath of bay lands, where a confection of urbanization, predevelopment remnants, and infrastructure collide. A significant component of the initiative was public outreach, to address the issues germane to the most vulnerable communities that are already facing pressure from gentrification.

A significant, and perhaps unexpected, outcome within the Resilient by Design process was a revolution in public outreach, one that echoes Soviet agitprop methods. Three teams, Field Operations, Bionic, and HASSELL+, designed new physical devices, events, or spaces that kick-started public participation in the design process and informed residents on methods of climate change adaptation. Bionic and Field Operations wrapped vehicles with supergraphics to create a striking visual presence at community events, while the HASSELL+ team repurposed a former bank as an info shop. Their agitprop works were especially suited to the constraints of Instagram. The supergraphics make striking backgrounds for selfies, and all teams made liberal use of hashtags. These bold environments prompted action in real and virtual communities.

The Field Operations concept for urban resilience is simple: (more…)

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BY SARAH COWLES

Designers find new ways to tell communities about climate change.

FROM THE DECEMBER 2018 ISSUE OF LANDSCAPE ARCHITECTURE MAGAZINE.

 

In the early 1920s, leaders of the Soviet Union had a communication problem: how to relay the abstract and complex communist ideology and economy to their scattered constituents across several nations, languages, and varying literacy levels. Enter the agit-train, a multimedia spectacle covered with constructivist supergraphics that drew crowds at every stop. The agit-trains carried agitprop (agitation propaganda) acting troupes, movie theaters, printing presses, pamphlets, and posters.

Today, leaders of coastal cities are facing an urgent communication issue: how to draw public attention to the looming threats of climate change and sea-level rise. Last winter, 10 teams in the San Francisco Bay area were selected to participate in the Resilient by Design Bay Area Challenge, “a yearlong collaborative design challenge bringing together local residents, public officials, and local, national, and international experts to develop innovative, community-based solutions that will strengthen our region’s resilience to sea-level rise, severe storms, flooding, and earthquakes.” Resilient by Design, funded by the Rockefeller Foundation, built on the success of the Rebuild by Design initiative, which focused on the post-Hurricane Sandy landscape of New York and New Jersey. Each team was assigned to a swath of bay lands, where a confection of urbanization, predevelopment remnants, and infrastructure collide. A significant component of the initiative was public outreach, to address the issues germane to the most vulnerable communities that are already facing pressure from gentrification.

A significant, and perhaps unexpected, outcome within the Resilient by Design process was a revolution in public outreach, one that echoes Soviet agitprop methods. Three teams, Field Operations, Bionic, and HASSELL+, designed new physical devices, events, or spaces that kick-started public participation in the design process and informed residents on methods of climate change adaptation. Bionic and Field Operations wrapped vehicles with supergraphics to create a striking visual presence at community events, while the HASSELL+ team repurposed a former bank as an info shop. Their agitprop works were especially suited to the constraints of Instagram. The supergraphics make striking backgrounds for selfies, and all teams made liberal use of hashtags. These bold environments prompted action in real and virtual communities.

The Field Operations concept for urban resilience is simple: (more…)

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BY ZACH MORTICE

 

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Sea Ranch, in Northern California, seems to have always existed, emerging from the Pacific Coast cliffs like sun-dappled lichens spread across the rocks. But it was like little else people had seen when it was built by a supergroup of designers, developers, and artists in the early 1960s.

A new website is pulling back the curtain on how this masterpiece came to be. “Journey to the Sea Ranch” holds more than 800 digitized images from the Environmental Design Archives of the University of California, Berkeley, and the Architectural Archives at the University of Pennsylvania to tell the story of how Sea Ranch was conceived and built. (more…)

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REVIEWED BY JUSTIN PARSCHER 

FROM THE NOVEMBER 2018 ISSUE OF LANDSCAPE ARCHITECTURE MAGAZINE.

 

In their continual search for respect, recognition, and equal pay, landscape architects find themselves in a quandary. On one hand, they understand that credit attaches itself to authors, masters with distinct visions and styles, and are forever writing letters to the editor to assert that the city didn’t do it—the landscape architect did. They celebrate acting as project leads, not only because it validates their way of working, but because the project lead can safely be given final credit. However, having toiled so long in subsidiary roles, landscape architects are also mindful of the networks of expertise that actually form ambitious designs, particularly in the public realm. A chain of public officials, architects, structural and civil engineers, ecologists, lighting designers, and community members all contribute to the shape of the place, which is naturally also conditioned by social and environmental realities on the ground.

The urban historian Alison Isenberg’s Designing San Francisco is, among its many other virtues, a vital text for helping landscape architects think through this dilemma. Isenberg’s book focuses on (more…)

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