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Posts Tagged ‘The Design Competition Conference’

BY ELIZABETH S. PADJEN

BEDIT_0431_Atmosphere

Mohsen Mostafavi, Francine Houben, and Craig Dykers discuss at the Keynote Panel moderated by Cathleen McGuigan.

From the July 2015 issue of Landscape Architecture Magazine.

In the opening scene of the first episode of Mr. Selfridge, an American businessman, Harry Selfridge, tries on a pair of kid gloves in a proper Edwardian department store. When he decides he wants to try something else, the clerk asks what he would like to see. “Well, maybe I don’t know until I see it,” he answers. “Why don’t we get a whole lot of them on the counter and then we can see what we like?” The clerk explains that’s not how things are done. “Come on,” he cajoles, “let’s have a little bit of fun”—and soon a drawerful of gloves is heaped on the counter.

Clients shopping for just the right design, civic-minded organizations browsing the marketplace of ideas—it’s sometimes hard to let go of the notion that design competitions are at their heart a retail experience. How can we know what we like until we see it? And shouldn’t we all have a little bit of fun while we’re trying to figure that out?

Exploring the ways that competitions can reach beyond mere consumerism was the focus of a recent conference in Cambridge, Massachusetts, on April 23 and 24, cosponsored by the Van Alen Institute and the Harvard Graduate School of Design. The event, dubbed “The Design Competition Conference” (surely “a” would have been more accurate, given the inevitability of future similar symposia), coincided with the release of the findings of a design competition survey conducted by Van Alen and Architectural Record magazine.

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