Posts Tagged ‘Women Business Enterprise’

BY FRED A. BERNSTEIN

Set-asides for women-owned firms are a paradox.  some can move you ahead. others are just a headache.

Set-asides for women-owned firms are a paradox. Some can move you ahead. Others are just a headache. Credit: Greeen/shutterstock.com

From the February 2015 issue of Landscape Architecture Magazine.

Andrea Cochran, FASLA, the San Francisco-based landscape architect, has received the Cooper Hewitt’s National Design Award, the ASLA Design Medal, and many other honors. But despite her prominence, she says, she still sees sexism affecting the profession. “It’s not overt, but it’s there,” says Cochran, explaining that it is precisely her success that makes her aware of the problem. “If you asked me when I was in my 20s if I had ever experienced sexism, I would have laughed at you,” she says. “But then you get to a certain point in your career and you realize there is a glass ceiling.” In her experience, “It’s still hard to get certain types of jobs, some of the bigger jobs, if you’re a woman.”

So Cochran supports programs that require prime contractors on public projects to award a percentage of the work to “women business enterprises,” or WBEs. “If being a WBE helps me get a job, that’s fine,” says Cochran, her voice rising, “because there are lots of other jobs I would have gotten if I were a guy.”

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