Pitch Your Story To LAM

We always need good stories and great journalists to write about them. Here is some helpful information if you’re interested in contributing to Landscape Architecture Magazine.

What do landscape architects do? Read about the profession here.

NOTE: We do not accept sponsored content of any kind, and will not respond to requests to collaborate or place articles on our website.

Interested in advertising? Email sales@asla.org.

Have a great new product? Send it to LAMGoods@asla.org.

What Kind of Stories Do We Publish?

  • Our audience primarily comprises landscape architecture professionals and students in the United States and abroad, with a fair number of city planners in the mix. We have an important secondary audience in allied professionals such as architects and engineers, but also decision makers such as politicians and public officials, university or corporate heads, real estate developers, regulators, and a wide spectrum of people who collaborate with landscape architects, such as scientists (botanists, ecologists), geographers, horticulturists, construction specialists, and product manufacturers.
  • We are interested in stories, not subjects.
    The more specific, the better. Please be sure you are familiar with our magazine, our audience (primarily landscape architects), and our general approach before pitching us. If you aren’t, please take the time to read the many free digital issues available through Zinio.
  • Your successful story pitch will have a landscape architect at its center.
    While we embrace this expanding field of landscape architecture with abundant curiosity, our definition of a suitable story will not include an architect or other design professional leading a landscape project.
  • We are still, after a century-plus, a monthly magazine.
    We do not chase news, particularly news that is unfolding by the hour or day. We do cover current events to the extent we can produce a story that will be timely when it appears in print, which may be two months (or more) after the story is filed to us for editing. We also work hard not to duplicate stories being covered by other media; research on how other media are handling a given story should help you decide whether a pitch is worth developing for LAM.
  • If you’ve seen it online, we’ve seen it online.
    If a topic or event is being widely reported but there is a major angle neglected by other media, we may engage it, but the threshold is high to avoid boring our readers with material they’re likely seeing elsewhere. Our editors scour many newspapers, web outlets, and social media daily and are likely to be overfamiliar with anything that has come directly out of those venues, so be sure to identify a less-known landscape angle on such stories. Our readers read widely in and outside the field, and you should assume they are aware of the major projects and issues.
  • Bonus points for underrepresented places, people, and ideas.
    While we love the incredible work happening in major cities, we are particularly excited to read about smaller cities, rural areas, towns, and other markets where landscape architects are doing innovative and important work that others in the profession could learn from. We primarily are looking for new work, so landscape architecture projects built in the last three years will get our attention first.
  • We read pitches for features (2,000 words); departments (1,500 words, drill down); NOW (short, newsy); book reviews; essays on relevant topics (1,800 words); BackStory (process, single image).
  • We are also looking for interesting illustrators and professional photographers with a landscape perspective.

Want to Write For LAM?

One old-fashioned tip: The best stories come from talking to people directly, even speculatively, often when you are not hunting for ideas. An hour in someone else’s office can often give you more ideas than a month spent in your own. If you want to gather a lot of good story ideas, make people and their offhand comments your beat. If a story is on social media, it’s usually not our story by that point.

Lastly, while we appreciate that no one knows their own work as well as the designer, we generally do not allow people to write about projects they’ve worked on, and writers are expected to disclose in print (and to the editors before assignment) any relationship to the story subject. For features, we expect writers to visit the site they are writing about, preferably with the designer (rather than the client). It goes without saying that if you’ve published something on this topic, or plan to elsewhere and have not disclosed this to us ahead of time, we will not run the story.

How To Pitch Your Idea

Keep it short.
While there are many ways to “craft” a pitch, we are grateful for the straight-up provision of information, succinctly described. Please keep your pitches to us short and sweet and be sure to include the following information. Email the following with the subject Pitch: (YOUR IDEA HERE) to lam@asla.org and we’ll try to get back to you within a few weeks.

Name of landscape architect/landscape architecture firm:

Project name/title (if applicable):

Project completion date (within the last three years):


Hook: Write a two- to three-sentence description of the story and why it is relevant to the profession as a whole.

Sources: List prospective interviews (at least three for departments, 8–10 minimum for features).

Images: One small pdf of a few images or a link to a website is sufficient. No image attachments or download links from sources we aren’t familiar with for security reasons, please.

The Magazine of the American Society of Landscape Architects